Featured case study
UNICEF
From complex data
to clear decisions
Editorial design, infographics and publications for policymakers and development partners.
Senior brand & information designer
Ideas.
Information.
Impact.
I design brand and information systems for organisations where clarity and credibility matter — from technology and business to international institutions and development organisations.
Nairobi, Kenya Working globally
Project coverage
10African countries
Project types
- Data & maps
- Publications
- Brand & digital
- Regional comms
- 50+
- Websites designed & built
- 20+
- Organisations
- 10+
- Years in practice
From complex data
01 / Selected work
Clarity, in practice.
A selection of brand, editorial and information design for organisations working with complex ideas.
READO Somalia
01One organisation. A coherent visual voice.
Brand systems · Publications · DigitalIOM Somalia
02Making movement and needs visible.
Maps · Dashboards · Information designNIRAS Africa
03Technical knowledge. Shared across borders.
Editorial · Communications · VisibilityNGO websites
04Credible digital homes for small organisations.
Web design · Content · CMSUSAID · LiSP Kenya
05Children’s stories, told with care.
Booklets · Writing · Donor branding
↓Brand identity
06Eleven identities, from first concept to finished collateral.
Identity · Advertising · Private sectorSelected work / Brand identity
Identities built to be trusted.
Logos, visual systems and campaigns for businesses and institutions, from the first sketch to finished collateral.
Sec plus Consulting
Corporate services · IdentityCOSEC Business Chambers
Company secretarial · IdentitySoko Eazzy
Grocery delivery · IdentityJeanpol Scents
Perfumery · RebrandQue Bakery
Bakery · IdentityFortitude Coaching
Coaching · IdentityKGL Fastfoods
Restaurant · Identity & campaignShalom & St Jairus hospitals
Healthcare · CampaignsGecko Ceramics
Retail · AdvertisingTorpedoz Swimming Club
Sport · CampaignLogo collection
13 marks · Many sectorsAlso in the practice
Writing, film, photography and campaigns.
- 2025–GreenAtlasBrand system, positioning and pitch materials for a climate-data platform for East Africa, which I founded.greenatlas.africa ↗
- 2022–READO SomaliaMonthly and bimonthly situation reports, published without a break since 2022.ReliefWeb ↗
- 2022–23UNFPA SomaliaCampaign graphics in English and Somali, and field photography for the Ramadan 2022 campaign.Photo set ↗
- 2022Mysten LabsLaunch identity, social visuals and user guides for one of Africa’s earliest community-led NFT campaigns.Sui blockchain
- 2021–22NIRAS InternationalFeature stories on reducing gender-based violence in Kenya.Story 1 ↗Story 2 ↗
- 2020–21Sanivation KenyaDonor toolkits, pitch decks and fact sheets, plus a first-person essay on working in sanitation.Read the essay ↗
- 2019–23Animation & motionAnimatics and motion pieces, from storyboard to edit.Animatic ↗Logo film ↗
- 2017–25Design archiveCommunication samples for IOM, NIRAS, Sanivation and READO in one folder.Google Drive ↗
More disciplines. The same attention to detail.Explore the design archive ↗
02 / The practice
Think clearly.
Make it matter.
From the first question to the final publication, I connect strategy, storytelling and design.
Brand systems
Identity, templates and guidelines that give an organisation a consistent, credible voice.
Visual identity / Brand governance / CampaignsEditorial & publications
Reports, briefs and booklets that turn research and programme knowledge into something people can use.
Annual reports / Policy briefs / Print & digitalInformation design
Maps, infographics and dashboards that make complex data legible without losing its meaning.
Data visualisation / Cartography / DashboardsDigital experiences
Websites and digital content that bring the brand, the evidence and the story into one experience.
Web design / Digital content / Communications03 / About Benson
A designer’s eye.
A communicator’s
understanding.
I design and write for organisations that need complex information to be immediately usable.
My practice sits at the intersection of editorial design, data visualisation, brand systems and the web. Over a decade, I have produced communications products for international institutions, humanitarian organisations and private sector clients.
I am based in Nairobi and founded LMD Consulting Group, a communications and monitoring, evaluation and learning consultancy serving NGOs in East Africa and the Horn of Africa.
I can take a project from raw data or a draft manuscript to a finished publication, bringing the writing and design together throughout the process.
10+Years in communications
and information design
and information design
50+Websites designed, built
and maintained
and maintained
04 / Start a conversation