Brand identity

A brand identity should help an organisation look as credible as it is. It is more than a logo: it is the colour, typography, voice and rules that keep every application consistent.

I start with discovery: the audience, the market and what the organisation wants to be known for. From there I build the mark, the system and the applications that carry it, from stationery to signage, vehicles and screens.

What I focus on

• Brand discovery and positioning
• Logos and visual identity systems
• Brand guidelines and governance
• Stationery, signage and merchandise

Selected clientsSec plus · COSEC · Soko Eazzy · Jeanpol · READO